§ For frame designers, eyewear brands & optical retailers

Built for the Brands Behind the Frames

From luxury eyewear sales rep to agency founder, with two decades inside optical. We market eyewear the way buyers and wearers actually discover it: on the board, on the feed and on the face.

Book Your Brand Growth Review →
§ The problem

Great collections get lost between the showroom and the shelf.

01

Launches fade fast.

A trade-show moment without content behind it is forgotten by the next season.

02

Accounts stall.

Practices stock you once, then never reorder because nobody keeps them selling.

03

Your story isn't on screen.

Flat product shots don't show the design, the craft or the attitude behind every frame.

§ What we build

Four ways we put your frames in focus.

I

Collection Launch Campaigns

Editorial content, social rollout and email built around every new line, so the launch keeps selling long after the trade show.

II

Account Activation

Sell-through kits, staff content and co-marketing that help practices move your frames and keep reordering.

III

Brand Content Studio

Fashion-led photography direction, reels and lookbooks with an editorial edge, made for how eyewear is discovered today.

IV

Frame Wall & Dispensary Merchandising

Placement, display and sell-through strategy that wins your collection prime real estate on the board, from someone who has designed the boards themselves.

§ Behind Eye Love Style

Two decades inside optical.

Before founding Eye Love Style, Anna spent two decades inside Canadian optical as a luxury eyewear sales rep, representing coveted labels like Oliver Peoples, Persol, Karen Walker, Retrosuperfuture and Le Specs, and partnering with 300+ practices across Ontario. As a Canadian partner of Frame Displays, she also took practices from floor plan to finished boutique: curating each client's fixture and display wish list and producing 3D video walkthroughs of their future optical space.

She knows what makes a luxury frame sell: at the board, at the front desk and on the feed. Now that insight works for your brand.

20 YrsInside optical
300+Practices partnered with
3DBoutique design

Let's put your frames in focus.

A 15-minute review of your brand's visibility, launch strategy and account growth, with clear next steps.

Book Your Brand Growth Review → Planning a new optical boutique? Book a Virtual Boutique Design Consult